Jacob Cass – designer
Jacob Cass says that research includes general reading on the industry itself
“...to know your client’s businesses is the next crucial step in making a logo successful”
But, you also need to do research into the actual logo style.
“This is where we seek out a look, a style, an approach or attitude, usually to attain a period or style that we are unfamiliar with, or to refresh ourselves with what is new or successful. Eg. Find logos of similar business’ and critique them.”
Designer Wendy Stamberger said “I look more for techniques and to ask myself why a certain logo looks corporate, or what makes a really good health care logo… or for example why do I like this logo and dislike that one?” Designers should do this to gain a better understanding of the industry and competition.
Gino’s approach to research for design is to brainstorm like crazy.
“Start looking up competitors, do Google image searches, write down keywords, do some mind mapping, and make sure you put everything down on paper!”
“all research must be relevant to your project and constantly refer to the problem you are trying to solve”
V.Ryan on the http://www.technologystudent.com/designpro/resch1.htm site describes research for the design process in the following steps:
Go to the library and look up information
Collect information about a range of materials
Take photographs of anything that will help you in your research.
Interview someone who may be able to help you with your research.
Collect some existing examples of the type of product you are designing and test them.
Research ergonomics information
What are the environmental benefits of the products you have researched?
Make a survey and analyse the data
Find examples of some existing products and how much they cost.
Look on the Internet
look at the safety aspects
Investigate different colours and shades of colour and try them out
Look at how it could be mass produced