From an article by Douglas Bowman from Stop Design
“For the Garden design, I began by studying the content (text) of the existing page, making a model in my head of the document flow and hierarchy. I aggregated the sections of the page into logical groupings and assigned each a priority. I also spent time thinking about the purpose of the project. “
The method used by David Bowman follows these steps: Research and discovery, competitive analysis, exploration, thumbnail sketching, Typography, Imagery, Composition, Execution & Implementation.
“Jumping into any design project before examining the problem or task at hand might spin the wheels, but won’t get you very far. Any project, no matter how big or small, can benefit from research and planning before the work begins. Design is no exception. If discovery begins before the exploration commences, the probability of finding a successful direction for the project only increases.“
I agree with Douglas Bowman because I think it is good and important to follow a step by step process as a guide to make design easy.