PAOLO - my process

I normally start of with closing my eyes and letting my imagination to go far, good ideas normally

are already there somewhere, they just need to be founded. In second analysis I go researching on the internet and try to find something amazing and very interesting that has  already been done in the past. Once I got inspired by it I try to understand how that has been realized. Than considering my qualities, abilities, skills I start realizing my own version of it and putting my own style on it. I think that our personality and style  is just a collage of other personalities that have been absorbed by yourself during the years and the process starts with copying from our parents after birth, for example without coping and improving the technology development would not exist and I would not be able to digitally writing by using this computer right now. Anyway I start brainstorming and formulating ideas, the ideas become sketches then thumbnails, template, refine, layout, print; then I prepare a suitable presentation and the job is done.

JOSH - senses

In the design process it is extremely important to use all your senses.
Sight - by looking at an object we can remember something with a name or shape.
Touch – helps us to remember or develop a stronger feeling about an object.
Smell – helps us to gain a greater description of the things.
Hearing – is letting us know what is happening around us but also can be a major factor in influencing our decision of the object.
All these senses work together to help us to obtain information’s about a design and produce the design.
We also are able to create objects to make the audience use there senses in viewing the object/s.

In today’s graphic development audiences are being challenged more and more to use there senses when viewing an object. Advertisement is a perfect example of this with there use of technology.
Because of this audiences are now able to build a relationship with products and objects.

:)

JOSH - quote one

When it comes to design I think it is important to have a method.
As a designer we can tell if a product has been produced with a method.
Although a good designer can make the end product look like it has been produced with no method.

Communication is key in the portrayal of method in sourcing feedback.
This feedback is sourced from the client, then this will be turned into a method and then produced again as the end product.

ROGAN : PROCESS

ROGAN : SENSES AND DESIGN

Bruno Munari states that every facet of design must maintain a relationship with the senses.  Whilst this is true, not all facets of design are able to communicate with every individual sense.  For example: obviously web design is not going to communicate beyond a visual level or a t-shirt design is not going to appeal to your sense of taste.  Design that does appeal to more than one of our senses can become far more successful.  Again an example : A card that has text that has been embossed and perhaps has a nice texture to it would also appeal to ones sense of touch as well as be visually appealing.  It is all related to a persons attraction to someone or something, put simply you will be more attracted to someone/thing the more of your senses are appealed to.  You are obviously going to be more attracted to the a person that looks good and smells good, rather than one who looks good but has life threatening body odour.  

www.senseofsmell.org

http://www.dolcevita.com/design/designers/munari.htm

The Senses - Tane

Go here. NOW.  

www.online-graphicdesign.com/multimedia/sensexperience/senses.html

As the monkeys have demonstrated, sense is an integral part of life. And I s'pose you have to be alive to practice graphic design (disputable though). So therefore, I think the senses are very useful. The sight monkey I feel presents the most truth though, that not all lights at the end of the tunnel are good. Hang on, I don't even know what its trying to tell me. Friggin confusing monkey advice. Forget it.
And the touch monkey. Jesus that was creepy. What the hell was wrong with that finger? The stuff of nightmares.
The taste monkey didn't give out advice: it just made me so very thirsty for an ice cream and root beer smoothie.
But as you can see, a flash movie can affect you later in life and even frighten you.

My personal opinion however is that sense is probably useless in digital design, apart from sight of course. emotions certainly play a part. Good graphic designers should take this into account.

PAOLO- A small reflection on the importance of our senses.

All right!!  I`ll try to express my opinion about the potential of our brain and then to talk about senses as a consequence  and  please permit me also to have you guys doing this terrifying experiment just before I start. lay flat your arms forward,  hold  your hands  like if you were clasping an object and now put them close to each other. What you are looking at is the size of your brain. Why did I say terrifying? Well because people normally think that their brain is bigger than that. No worries people, being smart is not just a question of size. Ok dude stop mucking around and go straight to the point (voice out field). Ok Ok...... Our brain works like

a computer it does have an operative system which is binary( thought and language) same as the computer (0,1). The language of scheduling 

                                         brain: Visual - Auditory –Sensory

                                         computer: Cobol – Basic – Fortran

This means that to program itself the brain needs a language that is divided in 3:  visual, auditory, sensory, they are 3 types of intelligence. In each individual only one is overridding. For examle a visual person gives more attention to informations recived by the eyes ( normally graphic designers are visual people) they would give more priority to what they see then to what they hear or touch. Recognizing  the 3 types is easy. Visual people : aesthetic, they take care of their image. Auditory people: analysis, valutation, they think continuously.  Sensory: relax, comfort, feelings, emotions.

The point is that if we want to communicate to other people not only in the graphic design world, but in our life in general we must learn how to develop the other languages in order to communicate  directly to the unconscious  of the other people so they can not only see the design but also feel it smell it and touch it and keep it real. We learn this, we will not have problems with our costumers in the future. To fall in love it`s necessary to touch, to see and to hear the other person (example). Making our presentation coming with music  it’s a way to add another kind of language (I really like the motion graphic also because the images move attended by music) , adding a perfume to the product or simply spraying a particular fragrance in the air before to start our presentation could have a better catch on customers(maybe this wouldn`t). At Dysneyland they use this sistem perfectly infact it is the turistic attraction more famous in the world.  Let me just talk about the cinema 3d . You go in and they give you 3d glasses (visual)so you can see in 3 dimensions, then you find yourself all surrounded by a Dolby stereo(auditive) then the chair starts moving( sensitive) and everything gets real………….knowing this is fondamental for selling.

One more thing, if you want have an intense experience about senses by reading, the book you are looking after is: " Proust and the sense of time"

enjoy it!