Tracy_ Six Thinking Hats:

Looking at a decision from all points of view.

Banksie’s impression of graffiti removal.

White Hat: The art on this wall is a documentation of society. The government commissions its removal, which allows more space for future commentary. There is no economic gain for either participant, but future value can be had through observation and evaluation.

 

Red Hat: Worries that the graffiti is unsightly and will ruin the reputation of this part of town and its aesthetic purpose.

 

Black Hat: They worry that the government is paying out money, which will just have to be payed out again as soon as someone redecorates the wall. They worry that the Graffiti will drive people away from the area in fear of a bad element.

 

Yellow Hat: ‘Yeah more white space, I can’t wait to see what appears next. This is so entertaining, what a bonanza for tourism, visitors get to see new artworks every-time they come back, and they will come back-its wonderful.’

 

Green Hat: ‘Perhaps the government could pay a little more to have the wall coated in anti-graffiti paint, or alternatively they could start a program which teaches artists to produce work in appropriate sites and get paid for it.’

 

Blue Hat: Thinks all views are worthy of consideration and if action is to be taken, the hat wearers should participate in a sensible discussion.

Rosalind _ Six Thinking Hats

Pears Soap

Andrew Pears

White Hat – Realised that soaps available in that day and age were harsh and damaging his clients skin.

Red Hat – His clients were buying his cosmetic products to cover the damage to their complexions caused by the harshness of soaps and other products on the market, which contained lead and arsenic. Wouldn’t his clients be happy if he produced a soap that was gentle on their complexions! How exciting if it worked!

Black Hat – Can the soap be purified; can the chemicals really be eliminated? How will I source the new ingredients, will they work? Can the general public afford this soap; will I be successful making soap?

Yellow Hat – This is going to be huge! The soap won’t hurt his client’s complexions, which will be extremely popular. Everyone will buy the soap; there is a great deal of profit to be made.

Green Hat – The glycerine is transparent soap and its aroma is reminiscent of an English garden! The concave shape is a result of the soap shrinking while drying, a happy creative accident.

Blue Hat – The process control, moving between hats, pears soap was conceived, and is still hugely popular today. He obviously got the formula right.

Gemma: The Thinking Hat

Coffee Company Logo

The Six Thinking Hats, as Bono suggested, ‘separates ego from performance’. In this Case, each hat labeled with a colour represents a metaphorical approach into different ways in which we as designers can, and most often should, look at our design work in practice.

Similarly, this creative thinking process can be adapted to multiple design jobs and their processes. A good example of which is the Pirate Bay Coffee Company Brand and Logo design created by the Logo co.

Initially in this design process, the WHITE hat was most evidently used. Here the client

 made suggestions as to how they wanted to logo to look, its size as well as implementing the target audience. They stated, “The company logo should be fairly symmetrical so as to not run over when labeling coffee bags and hot sauce bottles. It is here where the designers gather and retrieve all the necessary information to being ideas and thumbnails for the design.

The BLUE hat plays a role in this next stage where the designers find a direction towards the project. They commence a brainstorming session and may ask the client for additional information. Logo co use a minimum of 2 designers per project to give the client maximum creative options.

The third stage adapts use of the GREEN hat where creative alternatives are design for the brief. Logo co then developed a range of possible creative design solutions for the Coffee Company and put them down as a hard copy. Logo co explains that ‘selected logo designs are then provided to the client for viewing and they can provide any revision instructions for each of the designs.

Then the RED hat comes into place, where at this stage both designers and clients work together to think more subjectively about the possible design solutions presented. In relation to the coffee company, the client was ready to move forward after they provided revision instructions and also any supporting material like sketches etc.

The fifth stage involves revising concepts as a design team and then revising concepts to the client. This stage plays on using the YELLOW hat to depict the upside of developed designs. Logo co as well as their client uses this hat to think positively and logically about the designs, why it will work, its benefits and values.

Finally, the client ill respond to the discussed logos and the adjustments are made accordingly to their liking, for example, the Pirate Coffee logo was broken down to two different solutions, the client picked one and then asked if the type could be adjusted to give the same emphasis. The BLACK hat is used here to take caution at this stage. Here designers and clients must always think logically to be sure the final solution is the right one.

Websites:
http://thelogocompany.net/case-study-piratebay.htm
http://www.members.optusnet.com.au/charles57/Creative/Techniques/sixhats.htm

 

Abby - Design Process

“For individuals who are neither designers nor artists, it may seem like those who are, use a lot of smoke and mirrors, magically whipping up each stunning creation. Artistic talent and creativity can certainly aid and enhance the final result, but design, in particular, generally follows a process. Each designer — or design group — develops a method for solving problems, then evolves that method over time.”

From an article by Douglas Bowman from Stop Design



http://www.stopdesign.com/articles/design_process/

“For the Garden design, I began by studying the content (text) of the existing page, making a model in my head of the document flow and hierarchy. I aggregated the sections of the page into logical groupings and assigned each a priority. I also spent time thinking about the purpose of the project. “

 
Douglas Bowman

The method used by David Bowman follows these steps: Research and discovery, competitive analysis, exploration, thumbnail sketching, Typography, Imagery, Composition, Execution & Implementation.

http://www.stopdesign.com/log/2003/05/27/in_the_garden.html

http://www.csszengarden.com/?cssfile=017/017.css

“Jumping into any design project before examining the problem or task at hand might spin the wheels, but won’t get you very far. Any project, no matter how big or small, can benefit from research and planning before the work begins. Design is no exception. If discovery begins before the exploration commences, the probability of finding a successful direction for the project only increases.“
I agree with Douglas Bowman because I think it is good and important to follow a step by step process as a guide to make design easy.

JADE: Six Thinking Hats

http://www.brianyerkes.com/logo-design-case-study-victory-marketing-agency/
Mar 05, 2008
Logo Design Case Study | Victory Marketing Agency

WHITE HAT: they used the white hat retrieve the data and information from the client.
We met with the client in person and discussed the logo design brief. Here is a summary from the client on what the logo design should be:

“Simple and clean. I am going for a very professional yet fun and young image.”

BLUE HAT: beginning of the process- finding direction.
After a one hour meeting, we had developed a good idea of what the client’s business was about, what he wanted to achieve and what image the logo needed to present to his market. We created a document detailing the information for our logo designers and artists, and got to work.

GREEN HAT: developing creative solutions to the design problem.
We brainstormed one Friday morning, coming up with sketches and ideas for inspiration for this logo design. Here are a few ideas we came up with, and how they were developed.

RED HAT: solving problems using gut reaction and intuition.
1. VMA initials: The client wanted to see one concept using the intials of the company as the main image of the logo. The letter “VMA” are very similar in linear style, so we displayed them together with a custom font. Adding a slight gradient to the lettering and giving it a black background added that professional feel to the logo.

2. Circle mark, universal sign for victory: The inspiration for this logo came from the universal symbol of victory; the index finger and the middle finger pointed up together turned forward. We created a minimal and modern design for this symbolism and enclosed it in a circle to balance the overall mark of the logo.

The victory symbolism also used the shape of the “V” in victory so it was used as an image with double purpose.

3. Font, and style: The third concept was a more text based identity, using a more stylish typeface.

The client chose the circle mark logo with the company name below as the preferred logo design to bring into the revision stages.

YELLOW HAT: thinking positively and seeing the benefits and value of the decision.
We agreed that this logo was the one that matched the brief perfectly and would allow us to really develop the concept into something special through revisions.

After more development and concept ideas came together, we hit it right on the mark! We further enhanced the concept of the victory symbol and the large “V”, and then we added another piece of inspiration to this concept.


BLACK HAT: taking relevant factors into consideration and taking caution.
Victory Marketing Agency will be a leading event staffing agency, so…with this in mind, we started to think about events, and staff, and what imagery and inspiration we could pull from this service.

The victory symbol of the two fingers, along with the “V”, provided the platform for the final piece to be added to the logo. Spotlights are a popular feature at events of all sizes, and instantly recognizable when beaming into a night sky. We added a bit of gradient styling to the logo and voila! We had a subtle spotlight symbol! The logo was done and the client was very happy with the outcome.